Lexus - An encounter with Anticipation


Federica Pellazza is a Retail Designer specialised in window displays, interior and set design concepts for luxury brands.
Her concept-driven approach is aimed to envision crafted design experiences, creating outstanding visuals with forward-thinking applications of materials and finishes.

After completing her studies in Architecture at the University of Florence, in 2012 she attended a Master Course in Interior Design at Scuola Politecnica del Design in Milan – graduating with honors.

Her career in the field of Retail Design started in Milan in 2012, playing a leading design role at Studio Marco Piva where she developed a wide range of projects (from Visual Merchandising to Set Design) for the luxury brand Bulgari, experiencing the whole design process & working in harness with a great variety of Italian design companies.